For more than 40 years, we've partnered with retailers across North America to keep the cycling industry moving forward.
We’re bike people who are proud to support retailers across North America with the brands, tools, and services they need to thrive in a rapidly changing market. For Independent Bike Dealers, multi-location retailers, sporting goods stores, and mobile repair businesses, we’re your partner who understands the industry and is invested in your success.
Interested in becoming a dealer with HLC? We’d love to learn more about your business.
Solutions to help you manage inventory, place orders, and track products. Streamline everyday tasks so you can focus on customers and grow your business.
Better tools, products, and processes to improve efficiency and create opportunities to increase revenue.
Keep pace with the quick evolution of retail with improved technology, changing consumer expectations, and new ways to reach your customers.
Every shop is different, but the goal is the same: helping riders while building a strong, profitable business. That’s why we’ve created programs and services designed to support dealers at every stage of growth.
Whether you’re opening your first shop or looking for a better distribution partner, we’re here to help you move your business forward.
Let’s build something great together.
Thinking About Becoming an HLC Dealer?
We know choosing a distributor is a big decision. Here are a few questions we hear most often.
We work with bicycle retailers, sporting goods stores, and qualified mobile bicycle service businesses. If bikes are a core part of your business, we’d love to hear from you.
In many cases, yes. Every business starts somewhere, and we’re always excited to connect with passionate entrepreneurs and retailers.
Thousands of products from leading brands across parts, accessories, apparel, workshop tools, and more.
Absolutely. From integrations to Doorstep Delivery and booking programs, we offer solutions that help retailers reduce complexity and operate more efficiently.
Our team reviews your information and follows up with next steps. We’re here to answer questions and help make the onboarding process as smooth as possible.
