Bike Retail Is Changing.
You Don’t Have to Do It Alone.
Built by riders, for riders. From the sales floor to the service bench to the back office, HLC brings the products, tools, and support that help your bike shop thrive.
Proudly Carrying
Save Time
Through innovative technology and solutions, we can save you up to 20 hours per week!
Increase Profits
Money-saving tech and quality products help your bike business profit.
Stay Relevant
Meet your customers where they are with logistical and technological solutions.
Dealer Benefits
We value our dealer partnerships and want to help bike shops thrive.

Doorstep Delivery
Increase your selection, not your inventory

Integrations
Automate ordering & inventory management

Booking & Backorders
Boost profitability & easily secure in-demand inventory
“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Jessica Murray
“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Francis Keefer
“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Taco the Pug
Strategic Simplification: Premium. Purposeful. Focused.
(Update from 8/27/2025) Most of us learn how to ride a bike with wobbling starts and some scrapes and bruises
Hawley to Distribute EVOC bags
(Originally published on 7/26/2016) Lexington, South Carolina– Hawley announced today a partnership with EVOC to distribute its high-quality bags for cyclists
Ready to partner with HLC? Let’s get rolling.
We’ll move your shop forward together.