Helping Great Bike
Shops Become Even Better
Trusted Brands. Premium Possibilites.
HLC is a distributor of the industry’s leading brands, including SRAM, Garmin, EVOC, Pirelli, and Lezyne. We help position these products within the American market by supporting marketing and sales initiatives. The HLC team includes outside sales reps, inside sales reps, marketing, and sales support who work together to offer support and advice to dealers.
Helping Bike Shops Work Smarter
Save Time
Make your systems work together. Connect HLC with your POS, ecommerce platform, and inventory tools to automate processes, reduce manual work, and save valuable time.
Grow Profitably
Doorstep Delivery lets you expand your product selection while reducing inventory commitments, helping you meet customer demand without tying up valuable cash flow.
Stay Ahead
Plan ahead with confidence. Secure popular products before demand peaks and gain greater visibility into upcoming inventory, helping you maximize sales opportunities throughout the season.
Frequently Asked Questions
Who can open an account with HLC?
We work with bicycle retailers, sporting goods stores, and qualified mobile bicycle service businesses. If bikes are a core part of your business, we’d love to hear from you.
I’m just getting started. Can I still apply?
In many cases, yes. Every business starts somewhere, and we’re always excited to connect with passionate entrepreneurs and retailers.
What products will I have access to?
Thousands of products from leading brands across parts, accessories, apparel, workshop tools, and more.
Can HLC help me manage inventory?
Absolutely. From integrations to Doorstep Delivery and booking programs, we offer solutions that help retailers reduce complexity and operate more efficiently.
What happens after I submit an application?
Our team reviews your information and follows up with next steps. We’re here to answer questions and help make the onboarding process as smooth as possible.
What dealer benefits does HLC offer?
We work with bicycle retailers, sporting goods stores, and qualified mobile bicycle service businesses. If bikes are a core part of your business, we’d love to hear from you.
In many cases, yes. Every business starts somewhere, and we’re always excited to connect with passionate entrepreneurs and retailers.
Thousands of products from leading brands across parts, accessories, apparel, workshop tools, and more.
Absolutely. From integrations to Doorstep Delivery and booking programs, we offer solutions that help retailers reduce complexity and operate more efficiently.
Our team reviews your information and follows up with next steps. We’re here to answer questions and help make the onboarding process as smooth as possible.
Ready to Grow Together?
We’d love to learn more about your business.
HLC is a wholesale distributor of bicycle parts and accessories selling primarily to retail bicycle and sporting goods businesses. HLC reserves the right to sell or not to sell to any business. To partner with HLC, you must first complete our business application.
All dealer applications are reviewed for eligibility. HLC reserves the right to approve or decline any application and manage accounts at its discretion. We reserve the right to close any active accounts as we deem necessary.