Helping Great Bike
Shops Become Even Better
For more than 40 years, we’ve partnered with retailers across North America
to keep the cycling industry moving forward.
More Than a Distributor. A Partner for Your Business.
We’re bike people who are proud to support retailers across North America with the brands, tools, and services they need to thrive in a rapidly changing market.
For Independent Bike Dealers, multi-location retailers, sporting goods stores, and mobile repair businesses, we’re your partner who understands the industry and is invested in your success.
Interested in becoming a dealer with HLC? We’d love to learn more about your business.
HLC is a wholesale distributor of bicycle parts and accessories selling primarily to retail bicycle and sporting goods businesses. HLC reserves the right to sell or not to sell to any business. To partner with HLC, you must first complete our business application.
All dealer applications are reviewed for eligibility. HLC reserves the right to approve or decline any application and manage accounts at its discretion. We reserve the right to close any active accounts as we deem necessary.
Trusted Brands. Endless Possibilities.
From cycling parts and accessories to apparel, tools, and workshop essentials, our catalog offers products you want from the brands you trust. Proudly carrying:
Save Time
Solutions to help you manage inventory, place orders, and track products. Streamline everyday tasks so you can focus on customers and grow your business.
Grow Profitably
Better tools, products, and processes to improve efficiency and create opportunities to increase revenue.
Stay Ahead
Keep pace with the quick evolution of retail with improved technology, changing consumer expectations, and new ways to reach your customers.
Built Around Your Success
Every shop is different, but the goal is the same: helping riders while building a strong, profitable business.
That’s why we’ve created programs and services designed to support dealers at every stage of growth.
Doorstep Delivery
Offer customers more without stocking more.
Doorstep Delivery lets you expand your product selection while reducing inventory commitments, helping you meet customer demand without tying up valuable cash flow.
Integrations
Make your systems work together.
Connect HLC with your POS, ecommerce platform, and inventory tools to automate processes, reduce manual work, and save valuable time.
Booking & Backorders
Plan ahead with confidence.
Secure popular products before demand peaks and gain greater visibility into upcoming inventory, helping you maximize sales opportunities throughout the season.
Frequently Asked Questions
Thinking About Becoming an HLC Dealer?
We know choosing a distributor is a big decision. Here are a few questions we hear most often.
Who can open an account with HLC?
We work with bicycle retailers, sporting goods stores, and qualified mobile bicycle service businesses. If bikes are a core part of your business, we’d love to hear from you.
I'm just getting started. Can I still apply?
In many cases, yes. Every business starts somewhere, and we’re always excited to connect with passionate entrepreneurs and retailers.
What products will I have access to?
Thousands of products from leading brands across parts, accessories, apparel, workshop tools, and more.
Can HLC help me manage inventory?
Absolutely. From integrations to Doorstep Delivery and booking programs, we offer solutions that help retailers reduce complexity and operate more efficiently.
What happens after I submit an application?
Our team reviews your information and follows up with next steps. We’re here to answer questions and help make the onboarding process as smooth as possible.
