Beyond our curated selection of premium brands, HLC helps Independent Bicycle Dealers thrive with business tools that save you time, increase your profits, and ensure your relevance.
From technology integrations to Doorstep Delivery, we’re here to equip your bike shop with solutions that support you and your riders every step of the way.
Independent bike shops are the heart of cycling. We’re here to support them with the products, partnership, and practical help that make running a shop a little easier.
We believe independent bike shops make cycling better, and we’re dedicated to helping them build strong, sustainable businesses that last.
"HLC is far more than just a bicycle parts distributor these days... we make retailer's lives easier."
Focused lineup of industry-leading brands delivering performance where it matters most.
Dedicated account support to help your shop thrive – from one enthusiast to another.
Margin building pricing –with no gimmicks, no hoops to jump through, just our lowest price available, to help you save time and money.
Hawley
1964 – Bobby and Barbara Hawley establish Hawley’s Bicycle World in Fayetteville, North Carolina.
1982–1986 – The company expands into retail and wholesale operations.
1982 – Hawley opens its second Schwinn bicycle shop in Columbia, South Carolina
1984 – Steve Hawley founds Collegiate Originals Bicycles
1986 – Hawley begins importing bicycle parts and accessories
1996–2008 – Hawley opens new facilities and expands distribution capacity, culminating in a merger with Lambert, a well-established distributor in Canada.
HLC
2010 – Lambert acquires a majority stake in Hawley.
2012 – New distribution center opens in Sparks, Nevada, improving service to the western U.S.
2018 – Hawley-Lambert rebrands as HLC
2019 – Pat McGinnis is named as President.
2022 – Acquired by investment specialist, MiddleGround Capital.
2025 – HLC US rolls out its strategic simplification initiative. They consolidate their distribution to Sparks, NV and simplify their brand portfolio.
