Independent Bike Retail Is Tough.
You Don’t Have to Do It Alone.
Built by riders, for riders. From the sales floor to the service bench to the back office, HLC brings the products, tools, and real-world support that help your bike shop thrive.
Save Time
Through innovative technologies and solutions, HLC can save retailers up to 20 hours per week!
Increase Profits
With money-saving tech and aggressive promotions, HLC is the first step towards a more profitable bike business.
Stay Relevant
Consumer expectations have changed. Let HLC support your business with the logistical and technological solutions to meet them where they are.
Retailer Services
HLC is more than just a bicycle parts distributor. We help bike shops thrive.
Doorstep Delivery
Increase your selection. Not your inventory.
Integrations
Automate ordering & inventory management
Booking & Backorders
Boost profitability & easily secure in-demand inventory
Strategic Simplification: Premium. Purposeful. Focused.
(Update from 8/27/2025) Most of us learn how to ride a bike with wobbling starts and some scrapes and bruises
Hawley to Distribute EVOC bags
(Originally published on 7/26/2016) Lexington, South Carolina– Hawley announced today a partnership with EVOC to distribute its high-quality bags for cyclists
Ready to partner with HLC? Let’s get rolling.
We’ll move your shop forward together.