Helping Great Bike Shops Become Even Better.
For more than 40 years, we've partnered with retailers across North America to keep the cycling industry moving forward.
More Than a Distributor: A Partner for Your Business.
We’re bike people who are proud to support retailers across North America with the brands, tools, and services they need to thrive in a rapidly changing market. For Independent Bike Dealers, multi-location retailers, sporting goods stores, and mobile repair businesses, we’re your partner who understands the industry and is invested in your success.
Interested in becoming a dealer with HLC? We’d love to learn more about your business.
Save Time
Grow Profitably
Stay Ahead
Solutions to help you manage inventory, place orders, and track products. Streamline everyday tasks so you can focus on customers and grow your business.
Better tools, products, and processes to improve efficiency and create opportunities to increase revenue.
Keep pace with the quick evolution of retail with improved technology, changing consumer expectations, and new ways to reach your customers.
Built Around Your Success
Every shop is different, but the goal is the same: helping riders while building a strong, profitable business. That’s why we’ve created programs and services designed to support dealers at every stage of growth.