Bike shop websites that deliver results

Your website is an extension of your bike shop, inviting new shoppers and engaging loyal customers. The right website makes your business easy to find, accessible, and relevant. With Workstand, your bike shop can have a fully automated online store that looks and functions great on any device.

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Features & Benefits

  • Increase in-store and online sales
  • Make it easy for shoppers to find your products 24/7​
  • Save time with a pre-built cycling product catalog
  • Automate pricing and availability with POS integration​
  • Expand your selection with supplier integration with HLC (and others)​

Doorstep Delivery

Ship orders directly to your customers without ever having to touch them. Leverage our logistical infrastructure and operational excellence to grow eCommerce opportunities.

Virtual Warehouse

Increase your sales, not your inventory. Use HLC's warehouses as your virtual inventory. When you sell an item, we pull, package, and ship it, directly to your customer.

Catalog Data

Use Workstand's immense product catalog database to populate your eCommerce platform. HLC works Workstand to ensure that our items are properly listed.

Workstand Supplier Fulfillment

When a consumer places an online order for home delivery, you can click “Fulfill with HLC” in your Workstand Order Manager and the package(s) will drop ship from HLC to the consumer using our Doorstep Delivery service. This is an easy one-click service that helps customers get products faster and helps you be more efficient.

Steps to get started

Get started connecting your Workstand website to HLC using these simple steps.

  • Sign up for Doorstep Delivery with HLC
  • Obtain your access token from HLC
  • Contact the Workstand Client Success team to begin the integration
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A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.

Client Name - Location

FAQ

To participate in this program you need a Workstand Professional website subscription. Click here to learn more: https://www.workstand.com/bike-shop-websites.

Consumers ordering on your website get their purchases delivered directly to their door faster. You save payroll, logistics, and inventory costs associated with these online sales.

Visit our Doorstep Delivery page.

Complete the sign-up form found at the link listed above. The HLC and Workstand customer service teams will walk you through setup. The process includes a few steps but won’t take much time. Sign up here https://www.smartetailing.com/hlc-doorstep-delivery.

Schedule a personalized consultation https://www.workstand.com/request-a-demo.

Doorstep Delivery is not dependent on any particular website platform.  We have worked closely with Workstand to make integrating Doorstep Delivery and your existing Workstand website so simple that no technical expertise is required.  

The majority of HLC are included in the Workstand catalog.  Our catalog team meets monthly with the the SmartEtailing team to stay on top of opportunities and new releases.

Yes. Local bike shops find great success selling online. Consumers have proven their willingness to shop local when retailers offer the convenience they are looking for. Existing customers will appreciate more options for how to buy. New customers will appreciate how accessible your business is.  Leverage the commerce expertise of Workstand and the logisical powerhouse of HLC to offer your customers an experience that rivals that of the largest eCommerce businesses in the world.

No. Most retailers are able to manage online sales well into six figures before they find that managing orders will benefit from dedicated staff. Expect online sales to grow gradually as you develop processes that make managing these sales efficient.

Yes. Workstand’s Client Success team is available to review best practices in growth and management. They also have a full-service in-house marketing agency available to assist further with intentional growth plans involving website merchandising, email marketing, Google advertising, and more.

Yes. But only in English speaking provinces.

No. Workstand currently lacks these features.