More Than Just
a Distributor
Beyond our curated selection of premium brands, HLC helps Independent Bicycle Dealers thrive with business tools that save you time, increase your profits, and ensure your relevance.
From technology integrations to Doorstep Delivery, we’re here to equip your bike shop with solutions that support you and your riders every step of the way.
Why We're Here
Independent bike shops are the heart of cycling. We’re here to support them with the products, partnership, and practical help that make running a shop a little easier.
What Drives Us
We believe independent bike shops make cycling better, and we’re dedicated to helping them build strong, sustainable businesses that last.
About HLC
- Focused lineup of industry-leading brands delivering performance where it matters most.
- Dedicated account support to help your shop thrive - from one enthusiast to another.
- Margin building pricing –with no gimmicks, no hoops to jump through, just our lowest price available, to help you save time and money.
"HLC is far more than just a bicycle parts distributor these days... we make retailer's lives easier."