HLC Advocacy

Giving back to the community, together.

Bringing Bike Communities Back Together

HLC Advocacy is a project aimed at bringing people together, from our employees to the organizations we help. Through product sponsorships and the donation of materials and volunteer hours, we encourage our communities to keep on riding!

Buy Where You Ride
Retailer Event Fund

The NBDA Buy Where You Ride Retailer Event Fund is an exclusive program that supports and enhances Specialty Bicycle Retailers’ thoughtfully organized, inclusive events. The NBDA and HLC created this funding opportunity to direct resources to aid in the planning and execution of retailer events across North America. The program was designed to highlight the positive benefits that a retailer can expect from strong relationships with associations, distributors, and brands – which ultimately will have a direct positive impact on a retailer’s business and community.

Learn More and Apply

Buy Where You Ride — Event Gallery
“Through the event, we were able to further strengthen our presence in our new neighborhood. We were also able to have deeper conversations with our vendors and community partners, as they were able to also field questions and connect personally with community members. We really appreciate the support of NBDA and HLC in helping us get the word out about our new store!”
Jackie
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Andy
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Matt